Adam Cronin is the founder of SOMA Fitness & Performance based in South Beach and Aventura in South Florida, a company dedicated to changing lives through exercise.  Previously, he served as Director of Education for Evolution Studio, NYC, as well as National Manager of the Equinox Fitness Training Institute under Dr. Paul Juris (currently Director of the Cybex Institute), teaching 3000+ lecture hours and certifying 2000+ trainers. Furthermore, Adam was the Personal Training Manager of Equinox Fitness clubs’ largest personal training operation at the flagship location on Greenwich Avenue in NYC (voted “Best Gym in NY” by New York Magazine in 2002).

Adam is also a partner of Kettlebell Concepts (www.kettlebellconcepts.com) , a company dedicated to the research and education of this unique and powerful modality.  He is the lead author of the company’s course texts and DVD, and part of the first kettlebell infomercial, “Kettlenetics” by Gaiam, currently airing nationally. In addition, he co-created with Michelle Khai and Dr. Tedd Keating the 1st kettlebell research in English, which they published and presented at the NSCA National Conference, ‘04.  He also trained the 1^st American born world champion of kettlebell competition, Lorna Kleidman (www.lornakleidman.com).

Adam is a USA Weightlifting Senior and Sport Performance Coach, LWC referee, and former competitive Olympic weightlifter, having won gold at the East Coast Gold Cup Challenge ’02-’03, coached over 100 athletes to competition, and learned directly from Leo Totten (USA Weightlifting, Olympic Head Team Coach). In addition, he is a KMX-PGA Golf Fitness Coach, learning directly from the creator of the program, Dr. Paul Juris, at the PGA of America headquarters, ACSM-HFI, AAHRP-MES, and has managed the training programs of a wide variety of clientele, including many celebrities, world renown dance companies including the Miami City Ballet and Cirque de Soliel, pro to amateur athletes, critically disabled, a two-time Olympic Silver Medalist Equestrian Jumper, a Heavyweight World Champion boxer, the first American born International Master of Sport in kettlebell competition, and many more extraordinary individuals. Adam is a Continuing Education Provider for: NSCA, NASM, ACSM, ACE, ISSA, NCSF, and AAFA.

Having studied the science of human movement (biomechanics and motor learning),contextually based activity & performance enhancement program creation is his forte, having created programming for golf, equestrian, kite surfing, tennis, sex, wrestling, martial arts, squash, skiing, snowboarding, snow shoeing, mountaineering, sex, ballet & more.

Media credits include: Today in New York (NBC), Today in South Florida (NBC), News 4-New York (NBC), Nightly News (NBC), The Early Show (CBS), Good Morning America (ABC), Good Day NY (FOX), Inside Fitness with Bonnie Kaye(CBS), The Early Show (CBS), UPN 9 News, WB 11 News, Asahi TV, MTV, VH1, Entertainment Tonight,Vogue, Men’s Vogue, GQ, Men’s Journal, Shape, Self, JD Jungle, New York Times, New York Daily News, New York Post, Time Out New York, Miami Herald, Ocean Drive, 944-Miami, and many more.

Continuing Education

• Strength Theory and Sports Conditioning, Dr. Fred Hatfield
• Women and weight Training, Anastassia Tressler
• Strength Training, Dr. Wayne Wescott and Dr. Avery Feigenbaum
• Optimal Running Performance: Focus on Biomechanics and Musculoskeletal Factors, Michael Kett
• Weight Training Essentials: National Strength and Conditioning Association
• Coaches College, National Strength and Conditioning Association
• Training the Pregnant and Postpartum Woman, Esquerre Fitness Group
• Medical Exercise Specialist, American Academy of Health, Fitness and Rehabilitation Professionals
• Equinox Management Training Certification, Equinox Fitness Management Training Institute
• Equinox Elite Training Certification, Equinox Fitness Training Institute
• Advanced Heart Rate Training Certification, Cardiotech-Amercian Council on Exercise
• Plyometric Integration in the Clinical Setting, Pro-Fit Orthopedic and Sports Physical Therapy-National Strength and Conditioning Association
• Postural Assessment, Parts I and II, Duke Chiropractic
• Internship in Sports Medicine Rehabilitation, Manhattan Sports Medicine
• Internship in Sports Medicine and Physical Therpay, Florida Chiropractic and Sports Medicine

Our facilities are located at
3501 NW 2nd Avenue
Miami, FL 33127

Phone: 646.418.3191

You may also email us at info@ourprimalroots.com or use the form below.